TradeFundrr: Building the Acquisition Machine

Month 1: Building the Foundation (July - August 2025)

We started from ground zero. TradeFundrr had no paid advertising campaigns, limited email infrastructure, and little social media presence. Before touching any tactical execution, we needed to understand the landscape we were entering.

The prop trading industry is uniquely hostile. Traders have been burned repeatedly – by firms that disappear overnight, by hidden fee structures buried in terms of service, by "challenges" designed to fail, by payout delays that stretch into infinity. The default assumption for any new prop firm is skepticism bordering on hostility. Marketing in this space isn't just about standing out; it's about overcoming deep-seated distrust baked into your audience's psychology.

Our first priority was identifying what made TradeFundrr genuinely different. Through discovery sessions with their leadership team, we mapped their competitive positioning and landed on the core differentiator: their partnership with T3 Trading Group, an SEC-registered broker-dealer. This wasn't marketing fluff – it was genuine institutional infrastructure that 90% of their competitors couldn't match. Real regulatory oversight. Real institutional capital. Real accountability.

We developed a comprehensive marketing strategy that positioned TradeFundrr not as another prop firm, but as the only legitimate institutional-grade trading platform accessible to retail traders. The messaging framework focused on three pillars: transparency (no hidden fees, clear rules), regulatory backing (SEC-registered, institutional infrastructure), and real institutional capital (backed by North America's largest prop desk). Every piece of content we created tied back to these pillars, addressing the exact pain points plaguing the industry.

We built out their email marketing infrastructure from scratch. This meant setting up proper segmentation, creating welcome sequences for new subscribers, and establishing the technical foundation for promotional campaigns. We designed email templates that reflected TradeFundrr's positioning – clean, professional, trustworthy – while still cutting through crowded inboxes.

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For social media, we developed a content strategy centered on education and entertainment. The prop trading audience is sophisticated; they don't respond to hype or empty promises. They want to see real trading, real insights, real value. We created content pillars around market education, platform walkthroughs, trader success stories, and industry commentary – all designed to position TradeFundrr as a trusted authority rather than just another advertiser.

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By mid-August, we launched 25 initial campaigns across email and social media, generating 15,390 impressions. More importantly, we saw immediate validation: email campaigns achieved a 30.67% open rate and an impressive 38.1% click-through rate. Social content generated 14,841 views with 1.22% engagement. The foundation was set – now we needed to build on it.

Month 2: Early Momentum (August - September 2025)

With the foundation in place, we shifted from infrastructure building to revenue generation. Our first major test: a promotional campaign timed to the September trading season.

We designed "Ready For September" – a 30% discount offer on instant funding accounts strategically positioned around the psychological reset that comes with a new trading month. Traders who'd been sitting on the fence all summer needed a reason to act. We gave them one.

The campaign was executed across a multi-touch email sequence. We started with a teaser email building anticipation, followed by the main offer announcement, then a series of reminder emails with escalating urgency. Each email reinforced TradeFundrr's core differentiators – this wasn't just a discount, it was an opportunity to trade with a legitimate, SEC-backed platform at a reduced entry point.

The results validated our approach: nearly $20K in revenue from a single campaign. The email sequence maintained a 34.78% open rate and 21.37% click-through rate, proving our messaging resonated with traders seeking legitimate opportunities. We weren't just driving opens – we were driving action.

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Social media began gaining serious traction during this period. We launched two content series that would become signature properties for TradeFundrr: "ChatGPT Trading" and "Trader Game."

The ChatGPT Trading series tapped into the AI hype cycle while delivering genuine entertainment value. We'd feed trading scenarios to ChatGPT and document the results – sometimes hilariously bad, sometimes surprisingly insightful. The format was inherently shareable: traders love debating strategy, and watching an AI attempt to navigate markets gave them endless ammunition for discussion.

Trader Game took a different approach – gamified content that tested viewers' trading instincts through interactive scenarios. Both series delivered education wrapped in entertainment, building TradeFundrr's brand without feeling like advertising.

The numbers reflected the strategy working: views more than doubled to 39,914 – a 169% increase from the previous period. Engagement rate climbed to 1.42%. We were building an audience, not just buying impressions.

We also launched initial paid advertising tests on Meta during this period. Rather than scaling immediately, we focused on gathering data. We tested multiple audience segments, creative formats, and messaging angles – building the intelligence we'd need to scale profitably in subsequent months.

Total impressions hit 50,870 across all channels, more than 3X the previous month. The growth engine was starting to turn.

Month 3: Viral Breakthrough (September - October 2025)

This is when everything exploded.

Our "ChatGPT Trading #12" video went viral, generating 255,567 views and 2,262 engagements – our first true viral hit. The video hit at the perfect intersection of trending topic (AI), entertainment value (watching ChatGPT fail spectacularly at trading), and brand positioning (TradeFundrr as the platform where real traders succeed where AI fails).

But viral content isn't luck – it's the result of consistent execution meeting opportunity. We'd published 11 ChatGPT Trading videos before #12 took off. Each one refined the format, tested different hooks, and built audience familiarity with the series. When the algorithm finally picked one up, we had a library of similar content ready to capitalize on the attention.

The social media strategy was working exactly as designed: traders were engaging with educational, entertaining content that subtly positioned TradeFundrr as the trusted authority. We weren't pushing product – we were building brand equity that would pay dividends across every channel.

We scaled aggressively across all fronts, launching 50 total campaigns across email, social, and paid ads. Total impressions skyrocketed to 389,300 – a 665% increase from month one.

Email marketing continued to perform exceptionally. We delivered 59,044 emails maintaining a 32.32% open rate and 13.54% click-through rate. We expanded our email strategy beyond promotional campaigns into educational sequences – multi-email journeys that taught traders about risk management, platform features, and trading psychology while consistently reinforcing TradeFundrr's credibility.

On the paid advertising side, we expanded spend and continued gathering critical conversion data. We identified early winners in our creative tests: videos that led with TradeFundrr's SEC backing outperformed generic prop firm messaging by significant margins. The skepticism built into our audience was actually an advantage – when we addressed it directly, we stood out from competitors who ignored it.

The viral social content drove unprecedented brand awareness, while our email campaigns nurtured prospects through educational sequences focused on legitimacy, transparency, and institutional backing. The flywheel was spinning: social drove awareness, email drove consideration, and paid ads drove conversion.

Month 4: Optimization & Scaling (October - November 2025)

After three months of testing, learning, and iterating, we had the data we needed to optimize for maximum performance. Month four was about turning insights into results.

Our paid advertising campaigns hit an 8X ROAS – for every dollar spent, we generated eight dollars in revenue. This wasn't achieved through a single winning ad; it was the result of systematic creative testing and audience refinement.

We identified the winning creative formats through rigorous A/B testing. Videos that stopped the scroll shared common elements: they led with TradeFundrr's regulatory legitimacy, they showed real institutional infrastructure (trading floors, compliance teams, payout receipts), and they leveraged social proof from actual traders who'd received payouts. We killed underperforming creative ruthlessly and reallocated budget to winners.

The average cost per acquisition dropped to $80.58 – remarkable for a product with average order values in the hundreds to thousands of dollars. Our targeting had evolved from broad prospecting to refined segments: traders who'd engaged with competitor content, traders who'd shown interest in prop firm reviews, traders who'd searched for terms related to payout reliability.

Email marketing reached peak performance. Our average open rate climbed to 41.78% – well above industry standards – with an 11.05% click-through rate. We delivered 35,542 emails with 1,656 total clicks. But the headline numbers don't tell the full story.

The promotional "Halloween Flash Sale" generated over $20K in revenue with a 13.07% click-through rate. We'd learned from the September campaign and refined our approach: tighter urgency, cleaner design, stronger calls to action.

Our credit recovery campaign for non-engagers achieved staggering results: 76.30% open rate and 23.72% click-through rate. These were contacts who'd gone cold – subscribers who hadn't opened an email in months. We designed a re-engagement sequence with a compelling subject line and an irresistible offer, bringing dead leads back to life.

Social media maintained strong performance with 43,862 views and 1.19% engagement across 11 campaigns. The viral spike had normalized, but we'd established a new baseline. TradeFundrr now had consistent top-of-funnel awareness feeding our paid advertising and email funnels.

The complete growth engine was operational: social media drove brand awareness and top-of-funnel traffic, email marketing nurtured prospects and drove promotional revenue, and paid advertising converted high-intent prospects at scale. Each channel reinforced the others, creating a flywheel effect that would continue compounding.

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Trade With the Pros: Building the Digital Sales Engine

Phase 1: Strategic Architecture (September 2025)

When Trade With the Pros engaged us in September 2025, they presented a fascinating strategic puzzle. They had everything you'd want in a business: proven product-market fit, a loyal customer base, strong revenue, and genuine credibility as the only trading education program backed by North America's largest prop trading desk.

What they didn't have was a way to scale beyond physical rooms.

Their business model was built on in-person workshops. Prospects would attend a free event, experience the teaching quality firsthand, build trust with instructors, and convert to high-ticket programs. It worked beautifully – but it didn't scale. You can only fit so many people in a room, only travel to so many cities, only run so many events per month.

Our job wasn't to optimize their existing funnel. It was to build an entirely new one.

We started with deep-dive strategy sessions with the TWP team. We needed to understand not just what they sold, but how they sold it. What objections did prospects raise? What made someone convert versus walk away? What was the emotional journey from skeptic to student?

The answers shaped everything that followed.

We mapped their competitive landscape and found a crowded field of trading educators making big promises with thin credentials. Most were solo operators teaching strategies they'd backtested but never traded at scale. TWP's differentiator was real: their instructors traded live capital through T3 Trading Group. They weren't theorists – they were practitioners.

We analyzed their existing funnel and found the leakage points. The 18% workshop show rate meant 82% of leads were dropping off before they ever experienced TWP's teaching. The culprit was a weak nurture sequence – leads were captured but not cultivated. They'd sign up, receive a confirmation email, and then... nothing meaningful until the event.

We also identified a critical gap in their offer structure. TWP's programs started at $17,000. For a cold prospect who'd never heard of them, that's a massive leap of faith. There was no accessible entry point, no way to experience the value before committing five figures.

We architected three new offer tiers designed for specific trader types: crypto traders, forex traders, and futures traders. Each tier was priced to reduce friction while maintaining meaningful revenue. The strategy was classic value ladder: get prospects in the door at a lower price point, deliver exceptional value, and graduate them to flagship programs.

Phase 2: Infrastructure Development

With the strategy defined, we moved to building the infrastructure that would bring it to life.

The centerpiece was a 15-page quiz funnel designed to convert cold traffic into buyers. Quiz funnels work because they flip the script on traditional marketing. Instead of pushing information at prospects, you pull information from them. Instead of telling them what they need, you ask questions and reveal the answer. The format builds investment, creates personalization, and establishes authority – all before you ever make an offer.

We designed the quiz around a simple premise: "Discover Your Ideal Trading Market in 60 Seconds." The promise was specific, the time commitment was minimal, and the payoff was immediate.

The landing page was engineered for a single action: start the quiz. We stripped away navigation, eliminated distractions, and focused every element on the CTA. The headline spoke directly to TWP's target prospect: experienced traders frustrated with inconsistent results who sensed there was a better way.

The 10 quiz pages walked prospects through a carefully sequenced set of questions. Each question served multiple purposes: it gathered data for personalization, it pre-qualified prospects for specific offers, and it built psychological investment in the outcome. By the time someone reached the results page, they'd spent 60 seconds actively engaging with TWP's brand – a lifetime in digital marketing terms.

The results page was dynamically generated based on quiz answers. A prospect who indicated interest in crypto received different content than one focused on futures. The personalization extended beyond surface-level changes – the entire value proposition was reframed for their specific situation, their specific goals, their specific market.

From the results page, prospects moved to a dynamic VSL (Video Sales Letter) page. The VSL was the conversion engine – a carefully crafted video that took prospects from curiosity to conviction. We scripted it to address the specific objections TWP faced: "How is this different from other trading courses?" "Why should I trust these instructors?" "What if I've tried education before and it didn't work?"

The answer to every objection was the same: T3 Trading Group. TWP's instructors weren't YouTubers who'd read a few books – they were professional traders at North America's largest prop desk. They traded real capital, every day, in live markets. The credibility was unassailable.

The checkout page integrated seamlessly with TWP's existing systems while adding conversion optimization elements: trust badges, money-back guarantee, payment plan options, and social proof from successful students.

The thank you page wasn't an afterthought – it was designed to reduce buyer's remorse and increase engagement. New customers received immediate access to a welcome video, clear next steps, and an invitation to join the TWP community.

Phase 3: Creative Production

With the funnel built, we needed creative to drive traffic into it.

We wrote 16 unique ad scripts targeting different awareness levels and psychological profiles. The trading education market isn't monolithic – different prospects have different pain points, different objections, and different triggers.

For "strategy hoppers" – traders who've tried multiple approaches without finding consistency – we led with empathy and credibility. The message: "If you've tried everything and nothing's worked, maybe the problem isn't the strategy. Maybe it's the source."

For traders seeking institutional backing – those who understood that retail education is usually taught by people who couldn't make it as professional traders – we led with T3's credentials. The message: "Learn from traders who manage real capital at North America's largest prop desk."

For traders frustrated with inconsistent results – those who had flashes of success but couldn't sustain it – we led with the promise of systematic improvement. The message: "Stop guessing. Start trading with a proven institutional framework."

Each script was designed for specific placements and formats. We created variations for feed ads, story ads, and reels. We wrote hooks optimized for different scroll speeds. We built in pattern interrupts to stop thumbs mid-swipe.

We also scripted and produced a full video sales letter – the centerpiece of the conversion funnel. The VSL was designed to do the heavy lifting that in-person events previously handled: build trust, establish credibility, overcome objections, and compel action.

The VSL structure followed proven direct response principles while adapting for TWP's specific audience. We opened with a pattern interrupt that challenged conventional trading education. We built credibility through the T3 connection. We presented the offer as the logical solution to problems the prospect already knew they had. We stacked bonuses and guarantees to reduce perceived risk. We closed with urgency and a clear call to action.

Phase 4: Launch Preparation

With the funnel built and creative produced, we prepared TWP for launch. This meant setting up tracking and attribution systems to measure performance accurately. We implemented pixel tracking across every funnel page, created custom conversion events for each stage of the journey, and built dashboards that would give TWP's team real-time visibility into performance.

We also developed a testing roadmap for post-launch optimization. We identified the key variables that would drive performance – headlines, hooks, VSL sections, offer presentation – and prioritized them for systematic testing.

The foundation was built. As TWP prepared to launch, they had everything they needed to test, optimize, and scale – transforming their business from event-dependent to digitally diversified.

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The T3 Trading Group Transformation

In under six months, we transformed T3 Trading Group's marketing capabilities across their entire portfolio.

TradeFundrr went from inconsistent revenue months and limited marketing infrastructure to a profitable, scalable acquisition machine generating 8X returns on advertising spend. The combination of high-performing email marketing (41.78% open rates), viral social content (255K+ views), and optimized paid advertising ($80.58 CAC) created a complete growth engine. They entered 2026 with proven creative, refined audiences, and a systematic approach to customer acquisition that would continue compounding.

Trade With the Pros gained everything they needed to test, optimize, and scale – transforming their business from event-dependent to digitally diversified. The 15-page quiz funnel, three-tier offer structure, 16 ad creatives, and full VSL gave them a complete digital sales infrastructure built for cold traffic conversion. For the first time, they could acquire customers without requiring a plane ticket.

Most importantly, we helped both subsidiaries leverage their shared competitive advantage: the institutional credibility and regulatory backing of T3 Trading Group. In markets full of questionable competitors making empty promises, TradeFundrr and Trade With the Pros now stood out as the legitimate, trusted alternatives – backed by real infrastructure, real capital, and real accountability.

T3 Trading Group entered 2026 positioned for continued scale across both businesses, with marketing systems designed to compound rather than plateau.