When we partnered with PropFellas, the goal wasn’t just to drive a short-term spike. It was to turn a strong but under-leveraged community into a scalable, predictable growth machine. That meant tackling their biggest leaks first, then layering creative and acquisition channels into a system that could compound.

We started with email because it was the most obvious hole. Their list had been left to drift, filled with cold addresses, freebie hunters, and inactive subscribers. Instead of blasting out the same campaign to everyone, we rebuilt the structure around lifecycle intent. The list was segmented into free members, VIPs, churned users, high-engagers, and inactives. Then we mapped journeys to how bettors actually behave. New signups received a welcome series designed to deliver value fast and push them into the community. Fresh VIPs were guided through onboarding sequences that reinforced the perks of going premium. Churned or failed members were reintroduced with reset offers, proof of recent wins, and targeted reactivation campaigns. Inactives received softer win-back flows that leaned on credibility and social proof. Within the first reporting window, open rates lifted into the 50 percent range and click volume into Whop rebounded sharply. Email went from an afterthought to one of the most consistent revenue drivers in their mix.

While retention was being stabilized through email, we built PropFellas a creative engine that could scale. Instead of depending on sporadic content drops, we set up a pipeline. The first move was casting and contracting a dedicated spokesperson, giving the brand a consistent on-camera identity. From there, we produced a steady cadence of short-form ads and organic videos every month. Each script was tailored for bettors, fast hooks, credible tone, clear outcomes. Campaign ads leaned on proof of the community’s success while organic-style pieces played to shareability: bad beat reactions, betting challenges, quick pick teases, and light educational riffs. By keeping the balance between authority and entertainment, PropFellas’ content started to break through the noise of generic capping accounts.

With creative locked in, we stood up paid acquisition at scale. Two Meta campaigns formed the backbone. Cold campaigns targeted new audiences with bold, viral-style hooks and transparent proof of real results. Retargeting campaigns chased free Discord members, site visitors, and other warm engagers. This funnel-based approach meant no wasted spend, every dollar either introduced PropFellas to fresh bettors or pushed a warm prospect over the line. Within the first 90 days, the system brought in hundreds of new purchases, while consistently holding acquisition costs under the industry’s breakeven range. The engine wasn’t just performing, it was repeatable, giving PropFellas a dependable foundation for month-over-month scaling.

Alongside ads, we invested in tightening the brand’s identity. Visuals across social were standardized with high-quality templates for promos, results, and giveaways. Meme-driven content was introduced to keep engagement high in between harder pushes. All of it worked toward the same narrative: PropFellas wasn’t another guru shop promising miracle parlays. It was a transparent community built on real picks, zero-toxicity culture, and leadership that put reputation on the line daily. Every email, every ad, every social post pointed to that truth.

The result was a growth system the team could actually run. Email remains a high-performing revenue channel with open rates consistently above 50 percent. Creative pipelines now deliver fresh, on-brand content each month without losing voice. Paid acquisition delivers predictable growth at scale-ready costs. What PropFellas already had, strong leadership, real transparency, and a winning community, was finally backed by the marketing engine it deserved.

‍