Valiant Blog

Inside insights from the team that's rewriting the rules of finance and betting marketing. Industry intelligence, proven strategies, and the data behind campaigns that actually work.

DFS Marketing That Actually Works: Beyond the Basic Welcome Bonus

While the DFS industry fights a race-to-the-bottom on deposit matches and free plays, sophisticated operators are building sustainable competitive advantages through behavioral psychology, community architecture, and lifecycle value optimization. The winners aren't outspending competitors—they're outthinking them.

Ben Hall

2 Sep 2025

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5 min read

The Market Leader Playbook: What Apex and TopStep Do Differently (And How Second-Tier Firms Can Compete)

While most prop firms compete on challenge fees and payout percentages, market leaders have built entirely different competitive moats. Understanding their actual strategies—not their marketing messages—reveals the blueprint for sustainable dominance.

Ben Hall

11 Jan 2022

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5 min read

The Speed War: AI-Powered Marketing vs Traditional Agencies (The Battle That's Already Over)

While traditional agencies debate AI integration timelines, a new breed of marketing operations has already rebuilt their entire infrastructure around machine intelligence. The performance gap isn't closing—it's exponentially widening.

Ben Hall

11 Jan 2022

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5 min read

The Agency Death Spiral: Why Traditional Agencies Are Failing Brands (And the Approach That Actually Works)

The $500M agency landscape collapse isn't about execution—it's about fundamental structural misalignment between traditional agency economics and the unique requirements of high-risk, high-velocity financial services.

Ben Hall

11 Jan 2022

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5 min read

From Unknown to

Unstoppable

These brands didn't just grow—they dominated. See how we transformed struggling campaigns into market-moving success stories that competitors still try to copy.

Transforming ETF

Growing Whop

Expanding Juice Reel

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