TERMS OF SERVICE
Last Updated: September 5th, 2025
These Terms of Service ("Terms") constitute a legally binding agreement between Valiant Business Services LLC ("ValiantAI," "we," "our," "us"), the operator of the ValiantAI software platform available at valiant.app, and the individual or entity that subscribes to or otherwise accesses the Services ("Subscriber," "you," "your"). By creating an account, executing an Order Form, or accessing the Services, the Subscriber agrees to be bound by these Terms. The Services are provided on a subscription basis and are governed by these Terms together with the Subscriber's Order Form and any platform-specific terms incorporated by reference.
By accessing, using, or engaging with any of Valiant's services, platforms, or representatives; applying for or purchasing products or services; executing Order Forms; or engaging with Valiant in any professional capacity, you acknowledge that you have read, understood, and agree to be legally bound by these Terms. If you do not accept these Terms in their entirety, you must immediately discontinue use of all services and refrain from any further engagement with Valiant.
TABLE OF CONTENTS
- Acceptance and Scope of Terms
- Service Categories and Comprehensive Offerings
- Service Engagement and Project Management
- Term Structure and Service Commitments
- Compensation and Payment Framework
- Subscriber Approval Process and Creative Autonomy
- Intellectual Property and Work Product Ownership
- Confidentiality and Trade Secret Protection
- Marketing Rights and Portfolio Usage
- Subscriber Obligations and Performance Standards
- Technology Platforms and Equipment
- Third-Party Services and Subcontractors
- Data Protection and Privacy Compliance
- Limitation of Liability and Risk Management
- Indemnification and Legal Protection
- Service Quality and Performance Expectations
- International Operations and Compliance
- Service Termination and Transition Procedures
- Dispute Resolution and Governing Law
- Force Majeure and Business Continuity
- General Provisions and Legal Framework
1. ACCEPTANCE AND SCOPE OF TERMS
1.1 Legal Binding Nature and Corporate Structure
These Terms constitute a legally binding agreement between Valiant Business Services LLC, a Florida limited liability company with its principal office at 16192 Coastal Highway, Lewes, Delaware 19958, and its parent company Juiced IO Inc, and you ("Subscriber," "Subscriber," "User," or "you"). This Agreement applies comprehensively to all proposals, quotations, purchases, contracts, order form, ongoing relationships, and interactions related to the use of Valiant's extensive range of marketing and business services.
1.2 Service Integration and Supplemental Agreements
These Terms work in conjunction with individual service agreements, statements of work (SOWs), and other contractual documents. The hierarchy of agreement interpretation shall be: (1) Executed Order Forms and SOWs, (2) These Terms of Service, (3) Platform-specific terms and conditions. Where conflicts arise, the more specific and recently executed document shall prevail.
1.3 Modifications and Updates Framework
Valiant reserves the right to modify these Terms with appropriate notice based on relationship value:
- Enterprise Subscriber (annual value >$500,000): 14 days written notice
- Standard Subscriber: 3 days written notice via email or platform notification
- Website Users: Immediate effect upon posting with continued use constituting acceptance
1.4 Website and Digital Platform Governance
These Terms specifically govern usage of all Valiant digital properties, including the ValiantAI platform, corporate websites, billing portals, creative collaboration platforms, analytics dashboards, project management systems, mobile applications, and API access points.
2. SERVICE CATEGORIES AND COMPREHENSIVE OFFERINGS
2.1 Marketing Platform
The Services consist of subscription access to the ValiantAI software platform, which enables the Subscriber to plan, generate, review, publish, optimize, analyze, and report on marketing campaigns across paid advertising, organic social, email, and website surfaces. The Services operate by integrating with Connected Platforms (as defined in Section 11A) and by performing Authorized Actions on the Subscriber's Linked Accounts under the authority granted in Section 11A.2.
The specific features available to the Subscriber depend on the Subscription Tier the Subscriber has selected and are described in the in-product description of the relevant Subscription Tier. ValiantAI may add, modify, or remove features over time.
2.2 Scope Definition and Service Boundaries
The scope of the Services is defined by: (i) the Subscription Tier identified on the Subscriber's Order Form; (ii) the in-product description of the features included in that Subscription Tier; and (iii) these Terms. No verbal, written, or implied representation outside these documents shall expand the scope of the Services unless expressly agreed in a written amendment.
2.3 Out-of-Scope Services Management
During any service term:
- Subscribers may request additional services beyond agreed scope ("Out-of-Scope Assignments")
- Valiant may accept or decline such requests at sole discretion
- Accepted out-of-scope work requires separate written agreements specifying scope, compensation, timelines, and additional terms
- Valiant reserves the right to decline services deemed misleading, false, libelous, unlawful, or prejudicial to either party's interests
3. SERVICE ENGAGEMENT AND PROJECT MANAGEMENT
3.1 Comprehensive Engagement Process
Valiant employs a structured engagement process designed to ensure strategic alignment and optimal service delivery outcomes:
Initial Assessment Phase:
- Subscriber needs analysis and strategic goal identification
- Capability assessment and resource requirement planning
- Timeline development and milestone establishment
- Risk assessment and mitigation planning
Proposal and Negotiation Phase:
- Comprehensive proposal development with detailed scope definition
- Pricing structure presentation and negotiation
- Contract terms discussion and customization
- Stakeholder alignment and approval processes
3.2 Service Commencement Requirements
Services commence only upon satisfaction of all conditions precedent:
- Execution of all required contractual documentation
- Receipt and clearance of initial payments or retainer amounts
- Completion of user onboarding procedures
- Establishment of necessary system access and integrations
- Approval of detailed project scope and success criteria
- Assignment of dedicated project teams and communication protocols
3.3 Project Management and Communication Framework
Dedicated Account Management:
- Senior account manager assignment for strategic oversight
- Regular project team coordination and user communication
- Milestone tracking and progress reporting
- Issue escalation and resolution procedures
Communication Protocols:
- Weekly status updates for ongoing engagements
- Monthly performance reviews and strategic assessments
- Quarterly relationship reviews and optimization planning
- Annual strategic planning sessions for long-term partnerships
4. TERM STRUCTURE AND SERVICE COMMITMENTS
4.1 Flexible Order Forms
Subscriptions are sold on a monthly basis at the Subscription Tier the Subscriber selects. Each Subscription renews automatically for successive monthly periods until cancelled by the Subscriber through the in-product cancellation flow or terminated by ValiantAI in accordance with these Terms. From time to time, ValiantAI may offer annual or multi-month commitments; commitment terms, if any, will appear on the Subscriber's Order Form and prevail over this Section 4.1 in the event of conflict. Cancellation takes effect at the end of the then-current billing period; the Subscriber retains access to the Services through the end of that period. No refund is owed for the partial billing period in which cancellation occurs, except as expressly set out in these Terms or as required by law.
5. COMPENSATION AND PAYMENT FRAMEWORK
5.1 Fee Structure
Subscription fees are charged in advance on a monthly basis at the rate corresponding to the Subscriber's Subscription Tier as set out on the Order Form. Fees are non-refundable except as expressly provided in these Terms or as required by law. ValiantAI may change Subscription pricing on thirty (30) days written notice; price changes take effect at the start of the next billing period after the notice period elapses. The Subscriber's Subscription fee covers access to and operation of the Services and does not cover and is not applied toward Subscriber Spend (see Section 11A.6).
5.2 Payment Terms and Procedures
Standard Payment Terms:
Monthly Subscription fees are charged in advance on the Subscriber's billing date.
Late Payment Procedures:
If a Subscription fee is overdue by more than seven (7) days, ValiantAI may suspend the Services until the balance is cured, and may terminate the Subscription if the balance remains unpaid for more than thirty (30) days after the original due date. ValiantAI may apply a late fee of 1% per month on overdue balances, to the extent permitted by law.
5.3 International Payment Considerations
- Primary currency: United States Dollars (USD)
- Alternative currency arrangements available by agreement
- Foreign exchange risk management for multi-currency engagements
- International wire transfer procedures and associated costs
6. APPROVAL PROCESS AND CREATIVE AUTONOMY
6.1 Approval Workflow
All content that ValiantAI publishes on the Subscriber's behalf is governed by the approval workflow set out in Section 11A.4 (Approved Content and Publication). Content becomes Approved Content only when the Subscriber has approved it expressly or under a standing approval the Subscriber has configured.
6.2 Optimization Authority
Once a campaign is published, ValiantAI may take Optimization Actions in accordance with Section 11A.5. The Subscriber may narrow that authority at any time as set out in Section 11A.5(d).
6.3 Right to Refuse
ValiantAI's right to refuse to publish content that violates a Connected Platform's policies or applicable law is set out in Section 11A.8.
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7. INTELLECTUAL PROPERTY AND WORK PRODUCT OWNERSHIP
7.1 Subscriber Content
As between the parties, the Subscriber owns all Subscriber Content. The Subscriber grants ValiantAI a non-exclusive, worldwide, royalty-free license to host, copy, transmit, display, modify, create derivative works from, and otherwise use Subscriber Content solely as necessary to: (i) provide and operate the Services; (ii) maintain, secure, and improve the Services (including, on a de-identified or aggregated basis, training and refining the models that operate the Services); (iii) comply with applicable law; and (iv) enforce these Terms.
7.2 ValiantAI Technology
ValiantAI owns and retains all right, title, and interest in and to the Services, including the ValiantAI software platform, the underlying models, prompts, workflows, datasets, dashboards, methodologies, tooling, and all related intellectual property ("ValiantAI Technology"). Subject to these Terms and to payment of all Subscription fees, ValiantAI grants the Subscriber a non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services during the Subscription Term, solely for the Subscriber's internal business purposes.
7.3 Campaign Output
Subject to the Subscriber's payment of all Subscription fees and to the rights reserved by ValiantAI in Section 7.2, the Subscriber owns the campaigns, ad creative, copy, posts, emails, and other deliverables that ValiantAI generates for the Subscriber and that the Subscriber publishes (or that ValiantAI publishes on the Subscriber's behalf as Approved Content) ("Outputs"). The Subscriber's ownership of Outputs excludes: (i) any underlying ValiantAI Technology embedded in or used to generate the Outputs; and (ii) any third-party assets (stock imagery, fonts, music, code libraries, model weights) for which ValiantAI has obtained a license that is non-transferable to the Subscriber. ValiantAI shall identify any such non-transferable third-party assets on the Subscriber's reasonable request.
7.4 Subscriber Feedback
If the Subscriber provides ValiantAI with feedback, ideas, or suggestions regarding the Services, ValiantAI may use that feedback freely and without obligation to the Subscriber.
7.5 Third-Party Licensing and Compliance
Subscriber Responsibilities:
- Costs for all third-party licenses (software, music, stock imagery)
- Legal compliance for provided materials and content
- Proper rights and permissions for supplied assets
Valiant Responsibilities:
- Prior approval requests for third-party assets with associated costs
- Compliance verification for industry-standard resources
- Alternative sourcing recommendations for cost optimization
7.6 Portfolio and Case Study Rights
Notwithstanding the foregoing, ValiantAI retains the right to: showcase publicly released work in professional portfolios; reference Subscriber relationships in business development materials; submit work for industry awards and recognition programs; and use non-confidential work for thought leadership and case studies. The Subscriber may opt out of identification by ValiantAI as a Subscriber in marketing materials at any time by written notice to [Notice Address].
8. CONFIDENTIALITY AND TRADE SECRET PROTECTION
8.1 Comprehensive Confidentiality Framework
Both parties commit to protecting sensitive business information including:
Trade Secrets:
- Proprietary formulas, processes, and methodologies
- Competitive intelligence and strategic plans
- Customer lists and database information
- Financial data and performance metrics
- Technical specifications and proprietary systems
Confidential Information:
- Business processes and operational procedures
- Marketing strategies and campaign plans
- Personnel information and organizational structures
- Vendor relationships and pricing arrangements
- Future product plans and market expansion strategies
8.2 Information Protection Obligations
Valiant Commitments:
- Non-disclosure of Subscriberconfidential information
- Secure storage and transmission protocols
- Employee training on confidentiality requirements
- Incident reporting and breach notification procedures
Subscriber Commitments:
- Protection of Valiant proprietary methodologies
- Respect for employee non-solicitation agreements
- Proper handling of sensitive creative concepts
8.3 Permitted Use and Disclosure
Confidential information may be disclosed only for:
- Direct service delivery and campaign execution
- Legal compliance and regulatory requirements
- Protection of legitimate business interests
- Court orders or law enforcement demands
8.4 Data Security and Protection Measures
Technical Safeguards:
- End-to-end encryption for data transmission
- Multi-factor authentication systems
- Role-based access controls and permissions
- Regular security audits and penetration testing
Administrative Safeguards:
- Employee confidentiality training programs
- Non-disclosure agreements for all personnel
- Regular access reviews and permission updates
- Incident response and breach notification procedures
8.5 Duration and Survival of Obligations
- Confidentiality obligations survive termination
- Trade secrets protected indefinitely under applicable law
- Standard confidential information protected for 3 years post-termination
- General knowledge and skills remain available for future engagements
9. MARKETING RIGHTS AND PORTFOLIO USAGE
9.1 Mutual Marketing Benefits
Service relationships include reciprocal marketing advantages:
Valiant Marketing Rights:
- Subscriber name and logo usage in portfolio materials
- Case study development and industry presentation rights
- Award submission privileges for completed work
- Reference rights for business development purposes
Subscriber Marketing Benefits:
- Valiant logo placement on Subscriber website (if desired)
- Joint press release opportunities and coordination
- Industry recognition and thought leadership association
- Access to Valiant's network and strategic partnerships
9.2 Confidentiality Respect in Marketing
Marketing usage respects confidentiality obligations:
- Confidential or proprietary work excluded upon Subscriber request
- Performance data anonymized in case studies
- Strategic information protected in public presentations
- Subscriber approval required for sensitive industry discussions
9.3 Brand Protection and Quality Control
Both parties maintain brand integrity in marketing usage:
- Adherence to brand guidelines and usage standards
- Quality approval processes for marketing materials
- Misrepresentation prevention and accuracy verification
- Professional presentation standards maintenance
10. SUBSCRIBER OBLIGATIONS AND PERFORMANCE STANDARDS
10.1 Information and Resource Provision
Subscribers commit to providing timely access to:
- Relevant business information and strategic context
- Brand assets, style guides, and historical materials
- Digital platform access and administrative permissions
- Key stakeholder availability for collaboration
- Performance data and baseline metrics
- Competitive intelligence and market insights
10.2 Response Time and Approval Obligations
Standard Response Requirements:
- Strategic deliverable approvals: 5 business days
- Creative material approvals: 3 business days
- Urgent communications: Same business day response
- Project milestone reviews: Within agreed timelines
Delayed Response Impact:
- Project timeline adjustments for approval delays
- Additional costs for expedited delivery requirements
- Resource reallocation and scheduling modifications
- Performance impact on final deliverables and outcomes
10.3 Compliance and Legal Requirements
Subscriber's warrant ongoing compliance with:
- Industry-specific regulations and standards
- Advertising truth and accuracy requirements
- Data privacy and consumer protection laws
- Employment and workplace regulations
- International trade and sanctions compliance
10.4 Internal Resource Commitment and Coordination
Dedicated Personnel Assignment:
- Primary contact designation for project coordination
- Decision-maker identification and approval authority
- Subject matter expert access and availability
- Change management and internal communication protocols
Collaboration and Partnership:
- Participation in strategic planning sessions
- Feedback provision and revision coordination
- Training program participation and capability building
- Performance review and optimization discussions
11. TECHNOLOGY PLATFORMS AND EQUIPMENT
11.1 Valiant Technology Infrastructure
Valiant provides comprehensive technology solutions:
- Proprietary analytics and reporting platforms
- Creative collaboration and project management tools
- Subscriberportal access and communication systems
- Marketing automation and campaign management platforms
11.2 Equipment and Resource Provision
Valiant maintains full responsibility for:
- All necessary tools, equipment, and software
- Technology infrastructure and platform maintenance
- Data backup and security systems
- Professional-grade creative production resources
11.3 Subscriber Technology Integration
Platform Access and Usage:
- Secure credential management and access controls
- Usage monitoring and security compliance
- Integration with Subscriber systems and workflows
- Training and support for platform utilization
Security and Compliance Requirements:
- Adherence to platform terms of service
- Incident reporting for security concerns
- Access credential protection and management
- Compliance with data protection requirements
11.4 Data Integration and API Management
- Authorized data connections between Subscriber and Valiant systems
- API access governed by rate limits and usage guidelines
- Integration testing and quality assurance procedures
- Change management for system updates and modifications
11.4A Connected Platforms and Authorized Actions
11A.1 Definitions
For purposes of this Section 11A (also referred to as 11.4A), and elsewhere in these Terms, the following capitalized terms have the meanings given:
- "Connected Platform" — any third-party service whose API, advertising platform, posting interface, email infrastructure, analytics platform, tag manager, commerce platform, CRM, identity provider, or comparable service is integrated with ValiantAI to deliver the Services. The current Connected Platforms are listed in Section 11A.10. ValiantAI may add, remove, or change Connected Platforms from time to time.
- "Connected Account" — an account on a Connected Platform that the Subscriber owns (or is otherwise authorized to control) and connects to ValiantAI through OAuth, API key, or comparable mechanism.
- "Provisioned Account" — an account on a Connected Platform that ValiantAI creates on the Subscriber's behalf using ValiantAI's manager-, parent-, or business-level credentials. Provisioned Accounts include, without limitation, child customer accounts created under ValiantAI's Google Ads Manager Account (MCC) via the createCustomerClient operation, ad accounts and assets created under ValiantAI's Meta Business Manager, sub-accounts created under ValiantAI's TikTok Business Center, and analogous accounts on other Connected Platforms.
- "Linked Account" — a Connected Account or a Provisioned Account.
- "Access Credentials" — OAuth tokens, refresh tokens, API keys, signing secrets, webhook secrets, and any other credentials issued by a Connected Platform that authorize access to a Linked Account.
- "Authorized Action" — an action ValiantAI takes on a Linked Account within the scope of the authority granted by the Subscriber under Section 11A.2 and within the scope of the relevant Connected Platform's terms.
- "Approved Content" — content (including ad creative, ad copy, landing pages, social posts, email campaigns, subject lines, sender names, and product feeds) that the Subscriber has approved for publication, either expressly through ValiantAI's in-product approval flow or under a standing approval the Subscriber has configured (e.g., approval of a campaign template covering a defined set of variants).
- "Optimization Action" — an in-flight, post-publication change to a campaign that does not introduce new creative, new targeting categories, or new audiences, including without limitation: bid changes, budget changes within a Subscriber-set range, ad pausing or unpausing, schedule changes, automated rule application, A/B test resolution, and platform-recommended setting adjustments.
- "Materiality Threshold" — the boundary above which an Optimization Action requires fresh Subscriber review, as set out in Section 11A.5.
- "Subscriber Content" — any data, creative, copy, brand assets, customer lists, product information, or other content the Subscriber provides to ValiantAI, or that ValiantAI obtains from a Linked Account on the Subscriber's behalf.
- "Independent Subscriber Content" — content the Subscriber publishes, sends, or distributes outside ValiantAI's automated workflow, including content the Subscriber posts directly into a Connected Platform, content sent via email tools the Subscriber operates without ValiantAI's involvement, or content the Subscriber uploads to a Linked Account and publishes without routing it through ValiantAI's review and publication workflow.
- "Subscriber Spend" — all amounts payable to a Connected Platform for activity on a Linked Account, including paid-advertising media costs, email and SMS sending fees, transaction fees, marketplace fees, subscription fees charged by the Connected Platform itself, and taxes and surcharges associated with any of the foregoing.
11A.2 Grant of Authority and Authorized Actions
By connecting a Connected Account to ValiantAI, or by directing or accepting a Provisioned Account, the Subscriber grants ValiantAI a non-exclusive, revocable authority, during the Subscription Term, to take Authorized Actions on that Linked Account on the Subscriber's behalf, in the Subscriber's name where applicable, and within the scope of the relevant Connected Platform's terms.
Authorized Actions include, without limitation:
- (a) reading account metadata, settings, performance data, audience data, billing status (where exposed by the Connected Platform), and historical campaign data;
- (b) creating, editing, scheduling, publishing, pausing, archiving, and deleting campaigns, ad sets, ads, posts, emails, automations, segments, audiences, conversion events, pixels, tags, feeds, and related assets;
- (c) applying Optimization Actions in accordance with Section 11A.5;
- (d) creating, modifying, and removing assets that the Subscriber's marketing program reasonably requires (including audiences, custom conversions, UTM parameters, and tracking pixels);
- (e) submitting and managing platform reviews (e.g., ad-disapproval appeals, business-verification flows, identity-verification flows);
- (f) reading and writing analytics, attribution, and reporting data;
- (g) creating, configuring, and removing webhooks and event subscriptions;
- (h) provisioning child or sub-accounts under a manager or parent account where the Subscriber has so authorized; and
- (i) any other action expressly described in the Subscriber's Order Form, in-product configuration, or written instructions.
ValiantAI will not:
- (a) use Access Credentials for any purpose other than delivering the Services to the Subscriber from whom the credentials originate;
- (b) transmit Subscriber Content or any data obtained from a Linked Account between or to any other Subscriber's account;
- (c) expose Access Credentials to the Subscriber or any third party (we keep tokens server-side); or
- (d) resell, sublicense, or repackage raw API access to any Connected Platform.
The grant of authority in this Section 11A.2 takes effect automatically on connection or provisioning and continues until revoked under Section 11A.9 or until termination of the Subscription under Section 18.
11A.3 Subscriber Representations and Warranties for Connected Accounts
The Subscriber represents and warrants that, at the time of connecting any Connected Account and on a continuing basis throughout the Subscription Term:
- (a) the Subscriber is the lawful owner of, or holds appropriate authority to administer, the Connected Account;
- (b) the Subscriber has all necessary rights and permissions to authorize ValiantAI to take Authorized Actions on the Connected Account;
- (c) the Subscriber's authorization to ValiantAI does not breach any agreement with the Connected Platform, any agreement with a third party (including any agency, employee, contractor, partner, or co-administrator of the account), or any law applicable to the Subscriber;
- (d) the email address, business identity, payment instrument, and tax information associated with the Connected Account are accurate and belong to the Subscriber;
- (e) the Subscriber has provided ValiantAI with truthful information regarding the Subscriber's identity, business, products, target audiences, regulated-industry status (if any), and intended use of the Services; and
- (f) the Subscriber has obtained all consents, opt-ins, and disclosures required to send the messages, run the ads, deploy the tags, and process the personal data the Subscriber directs ValiantAI to handle.
If at any time a representation in this Section 11A.3 ceases to be accurate, the Subscriber shall notify ValiantAI promptly in writing and shall cooperate with ValiantAI in remediating the issue.
11A.4 Approved Content and Publication
ValiantAI's publication workflow operates as follows:
- (a) ValiantAI generates draft content using Subscriber Content, Subscriber inputs, and ValiantAI's tooling;
- (b) every campaign passes through human strategist review before publication;
- (c) after strategist review, the draft is presented to the Subscriber for approval through ValiantAI's product interface or via the alternative approval channel the Subscriber has configured;
- (d) only after the Subscriber's approval — express, or under a standing approval the Subscriber has configured — does the content become Approved Content and become eligible for publication.
The Subscriber acknowledges and agrees that:
- (a) Approved Content is content the Subscriber has elected to publish, send, or run, even where ValiantAI drafted it;
- (b) the Subscriber bears responsibility for the accuracy, legality, and appropriateness of Approved Content with respect to the Subscriber's products, services, target audiences, and applicable law (including, without limitation, advertising-substantiation requirements, FTC endorsement guidelines, regulated-industry restrictions, and consumer-protection laws);
- (c) ValiantAI's strategist review is a quality and policy-compliance check; it is not legal advice, regulatory clearance, or an opinion on the truthfulness of factual claims the Subscriber has supplied; and
- (d) where the Subscriber configures a standing approval, content published under that standing approval is Approved Content for purposes of these Terms regardless of whether the Subscriber separately reviewed each individual variant.
11A.5 Optimization Actions and Materiality Threshold
The Subscriber's approval of a campaign for publication carries with it standing authorization for ValiantAI to take Optimization Actions on that campaign during its active period, subject to the following:
- (a) Optimization Actions stay within the scope defined in Section 11A.1 and within any limits the Subscriber has configured (e.g., maximum daily budget, bid ceilings, allowed audience expansion).
- (b) ValiantAI will not, without the Subscriber's fresh approval, take any of the following ("Material Actions"):
- (i) introducing new creative not covered by an existing approval;
- (ii) introducing new targeting categories, audiences, or geographies outside the originally approved scope;
- (iii) raising the daily or lifetime budget of a campaign by more than 25% above the Subscriber's configured ceiling;
- (iv) enabling spend on an additional Connected Platform not already authorized for the campaign;
- (v) changing the sender domain, sender identity, or branded landing page in a way that materially alters how the campaign appears to recipients; or
- (vi) any action the Connected Platform's terms require to be approved separately by the account owner.
- (c) ValiantAI shall maintain a log of Optimization Actions and shall make that log available to the Subscriber via a reporting interface within the Services or on reasonable written request.
- (d) The Subscriber may, at any time, narrow the scope of standing optimization authority for any campaign (for example, by requiring per-change approval). Changes to standing authority take effect prospectively and do not invalidate prior Optimization Actions.
11A.6 Subscriber Spend, Platform Fees, and Underlying Costs
Subscriber Spend is and remains the Subscriber's sole financial responsibility. ValiantAI's subscription fee covers access to and operation of the Services; it does not cover and is not applied toward Subscriber Spend.
The Subscriber shall:
- (a) maintain a valid payment method directly with each Connected Platform that charges the Subscriber for activity on a Linked Account;
- (b) keep that payment method funded and in good standing throughout the Subscription Term;
- (c) bear sole responsibility for all charges, fees, taxes, surcharges, refunds, chargebacks, and disputes between the Subscriber and the Connected Platform; and
- (d) treat all Subscriber Spend as owed by the Subscriber to the Connected Platform, not to ValiantAI.
ValiantAI will not:
- (a) advance, prepay, or guarantee any Subscriber Spend on behalf of the Subscriber;
- (b) be liable for unpaid Subscriber Spend, account suspensions resulting from unpaid Subscriber Spend, lost campaign performance, lost data, or platform penalties resulting from unpaid Subscriber Spend; or
- (c) act as a media agency of record, payor of record, or fiduciary with respect to Subscriber Spend.
If the Subscriber's payment instrument with a Connected Platform fails, the Connected Platform suspends billing, or Subscriber Spend otherwise goes unpaid, ValiantAI may, at its discretion: (i) pause Authorized Actions on the affected Linked Account; (ii) notify the Subscriber and request remediation; and (iii) suspend Services with respect to the affected Linked Account until the issue is cured. ValiantAI's subscription fees continue to accrue during any such suspension.
11A.7 Provisioned Accounts
Where the Subscriber requests, or where the Services contemplate, that ValiantAI provision a Provisioned Account on the Subscriber's behalf, the following terms apply:
(a) Manager / Parent Relationship. ValiantAI may provision the Provisioned Account using ValiantAI's manager- or parent-level credentials. Examples include: a child customer account created under ValiantAI's Google Ads Manager Account (MCC) using the Google Ads API createCustomerClient operation; an ad account, business asset, or pixel created under ValiantAI's Meta Business Manager; a TikTok Ads Manager sub-account created under ValiantAI's TikTok Business Center; and analogous structures on other Connected Platforms. ValiantAI's manager-level role is administrative and does not transfer beneficial ownership of the Subscriber's data, campaigns, or performance history to ValiantAI.
(b) Beneficial Ownership During Subscription. During the Subscription Term, the Subscriber is the beneficial owner of the Provisioned Account and of all campaigns, audiences, creative, and performance data within it, except for: (i) account-level credentials and manager-level configurations that the Connected Platform's terms make non-transferable, and (ii) ValiantAI-proprietary tooling.
(c) Custody. ValiantAI maintains custody of the Provisioned Account at the manager level for operational purposes only (e.g., enabling Authorized Actions, applying optimization, ensuring policy compliance). Custody does not entitle ValiantAI to use the Provisioned Account for any purpose other than serving the Subscriber.
(d) Subscriber's Migration Right and Obligation on Cancellation. On cancellation or non-renewal of the Subscription, the Subscriber shall: (i) designate a destination — a manager account the Subscriber controls, an account under a successor agency the Subscriber engages, or a standalone account in the Subscriber's name — and (ii) accept the transfer offer, link request, or invitation that ValiantAI sends to that destination during the Migration Window. Where a Connected Platform requires a specific transfer mechanism (for example, Google Ads' "link request" or "transfer" flow, or Meta Business Manager's "request access" or "request ownership" flow), the Subscriber shall complete the Subscriber-side step on a timely basis.
(e) Migration Window. The "Migration Window" is the thirty (30)-day period beginning on the effective date of cancellation or non-renewal. During the Migration Window, ValiantAI shall: (i) keep the Provisioned Account in custody under our manager; (ii) cooperate in good faith with the Subscriber on transfer; (iii) maintain reasonable read and export access for the Subscriber to historical data; and (iv) refrain from publishing new campaigns or running Optimization Actions on the Provisioned Account except where required to honor in-flight commitments the Subscriber has expressly directed us to maintain.
(f) Failure to Migrate. If the Subscriber does not complete the migration by the end of the Migration Window, ValiantAI may, at its discretion: (i) detach the Provisioned Account from our manager and abandon it (the Subscriber retains whatever ownership rights the Connected Platform's terms allow at that point); (ii) close, archive, or delete the Provisioned Account where the Connected Platform's terms permit and where the Subscriber is unreachable after reasonable attempts at notice; or (iii) extend the Migration Window for an additional period at ValiantAI's then-current professional services rate. ValiantAI is not obligated to maintain Provisioned Accounts indefinitely after cancellation.
(g) No Successor Liability. After the earlier of the end of the Migration Window or the Subscriber's acceptance of transfer, ValiantAI has no further obligation, control, or liability with respect to the Provisioned Account.
(h) Connected-Platform Constraints. Some Connected Platforms restrict the transferability of certain assets (e.g., domain verifications, business verifications, certain pixels and conversion APIs, certain audiences and lookalikes). ValiantAI shall identify any such non-transferable elements during the Migration Window and shall reasonably assist the Subscriber in re-creating them under the Subscriber's destination account. The Subscriber acknowledges that re-creation may not preserve historical performance data, learning-phase progress, or audience match histories, and ValiantAI is not responsible for that loss to the extent it results from the Connected Platform's terms.
11A.8 Right to Refuse Publication
ValiantAI reserves the right, at any time, to refuse to publish, to delay publication of, to pause, or to take down any content where ValiantAI in good faith believes the content:
- (a) violates the policies, advertising standards, community standards, developer terms, or other terms of any Connected Platform;
- (b) violates applicable law, including without limitation advertising-substantiation requirements, FTC endorsement guidelines, CAN-SPAM, CASL, TCPA, GDPR / UK GDPR, CCPA / CPRA, or industry-specific regulations governing financial services, securities and trading, gambling and sports wagering, healthcare, alcohol, cannabis, or political advertising;
- (c) infringes a third party's intellectual property or publicity rights;
- (d) is defamatory, harassing, deceptive, or designed to defraud; or
- (e) presents a material risk of suspension, takedown, or other adverse action against ValiantAI's developer access on a Connected Platform.
Where ValiantAI exercises this right, ValiantAI shall: (i) notify the Subscriber promptly with a reasonably detailed statement of the basis for refusal; (ii) work in good faith with the Subscriber to identify a remediation path (e.g., revisions to creative, additional substantiation, alternative targeting); and (iii) document the refusal in the Services for the Subscriber's records.
The Subscriber acknowledges that exercise of this right is part of the Services and does not constitute breach by ValiantAI, withholding of services, or grounds for refund.
11A.9 Revocation, Platform Suspension, and Subscriber Suspension
(a) Subscriber Revocation. The Subscriber may revoke ValiantAI's authority for any Linked Account at any time by: (i) disconnecting through the in-product disconnect flow; (ii) revoking ValiantAI's app at the Connected Platform's permissions interface; or (iii) sending written notice to [Notice Address]. Revocation takes effect promptly after ValiantAI receives the revocation signal and is processed by the relevant Connected Platform. ValiantAI will not knowingly take new Authorized Actions on a revoked Linked Account after revocation has taken effect.
In-flight Authorized Actions that have already been submitted to a Connected Platform at the time of revocation may not be reversible by ValiantAI; the Subscriber shall be solely responsible for managing such in-flight actions through the Connected Platform directly.
Revocation does not, by itself, terminate the Subscription. The Subscriber's subscription fees continue to accrue at the contracted rate during the remainder of the then-current billing period. No refund is owed for the partial billing period in which revocation occurs, except where required by law.
(b) Connected Platform Suspends ValiantAI's Access. If a Connected Platform suspends, restricts, or terminates ValiantAI's developer access, app access, or manager-level access for any reason:
- ValiantAI shall notify affected Subscribers without undue delay;
- ValiantAI shall use commercially reasonable efforts to remediate the suspension or to deliver the affected functionality through an alternative authorized integration where one exists;
- During the suspension, ValiantAI may not be able to deliver the portion of the Services tied to that Connected Platform; non-availability arising solely from a Connected Platform's action against ValiantAI is not a breach of these Terms, but the Subscriber's prepaid fees attributable to the affected functionality shall be credited or refunded on a pro rata basis if the suspension persists for more than thirty (30) consecutive days; and
- ValiantAI shall cooperate in good faith with the Subscriber to bridge to an alternative arrangement (which may include the Subscriber connecting a different account, the Subscriber engaging a different vendor for the affected channel, or a temporary downgrade of the Subscription Tier).
(c) Connected Platform Suspends the Subscriber's Account. If a Connected Platform suspends, disables, or restricts the Subscriber's Linked Account, the Subscriber's other accounts on that platform, or the Subscriber's user / business identity:
- The suspension is a matter between the Subscriber and the Connected Platform; the Subscriber is responsible for resolving it directly with the Connected Platform.
- ValiantAI shall, on the Subscriber's reasonable request, provide information from our records that may assist the Subscriber's appeal (for example, logs of Authorized Actions on the affected Linked Account), to the extent we are permitted to do so under the Connected Platform's terms.
- ValiantAI's subscription fees continue to accrue at the contracted rate during the suspension period. ValiantAI may not be able to deliver Services tied to the suspended Linked Account during the suspension; this is not a breach by ValiantAI.
- Repeated, willful, or unresolved suspensions of the Subscriber's accounts on Connected Platforms — particularly where they create a material risk to ValiantAI's developer access — are grounds for ValiantAI to terminate the Subscription under Section 18.
11A.10 Platform-Specific Terms
The Connected Platforms with which the Services currently integrate, or may integrate during the Subscription Term, include the following categories. The list is illustrative and may be updated from time to time. By connecting an account on, or directing a Provisioned Account on, any of these Connected Platforms, the Subscriber agrees to comply with that Connected Platform's user, advertiser, merchant, sender, or comparable terms — including any acceptable-use, content, prohibited-categories, identity-verification, billing, and consent requirements.
(a) Paid Advertising Platforms.
- Google Ads (including provisioning of child customer accounts under ValiantAI's Manager Account via createCustomerClient, keyword research via the KeywordPlanIdeaService, ongoing optimization via mutate operations, and reporting via searchStream)
- Meta Marketing API (Facebook and Instagram advertising)
- TikTok Marketing API
- X (Twitter) Ads API
- LinkedIn Marketing API
- Snapchat Ads API
- Reddit Ads API
- Pinterest Ads API
- Microsoft Advertising API (Bing)
For each of the foregoing, ValiantAI shall comply with the relevant platform's developer terms, API terms, advertising policies as they apply to integrators, rate-limit requirements, and data-handling requirements. The Subscriber shall comply with the relevant platform's advertiser terms, billing terms, prohibited-content rules, prohibited-industry rules, and identity-verification requirements applicable to advertisers and account owners. The Subscriber bears all media spend on these platforms as Subscriber Spend under Section 11A.6.
(b) Organic Social Platforms.
- Meta Graph API (Facebook Pages, Instagram Business)
- TikTok Display API and Content Posting API
- X API v2
- LinkedIn API (organic posts and Page management)
- YouTube Data API
- Pinterest API
- Threads API
- Bluesky API
For each, ValiantAI shall comply with the relevant platform's developer and posting-API terms, including any restrictions on automated posting frequency, content type, and identity attribution. The Subscriber shall comply with the relevant platform's user terms, community standards, and content policies, and shall maintain its own administrative rights to the Pages, profiles, channels, or accounts to which content is posted.
(c) Email Service Providers and Marketing Automation Platforms.
- SendGrid, Mailgun, Postmark, Resend, AWS SES (transactional and marketing email infrastructure)
- Klaviyo, Mailchimp, ActiveCampaign, Customer.io, HubSpot (marketing automation and CRM-driven email)
- Gmail API (only when the Subscriber explicitly connects an inbox)
For each, ValiantAI shall comply with the provider's API and sender terms. The Subscriber shall comply with applicable email-marketing law (including without limitation CAN-SPAM, CASL, GDPR / UK GDPR, e-Privacy requirements, and analogous laws in other jurisdictions), shall maintain valid consent for each recipient on its lists, shall honor unsubscribes, and shall maintain accurate sender identity. The Subscriber bears all sending fees, dedicated-IP fees, and platform subscription fees as Subscriber Spend under Section 11A.6. ValiantAI does not warrant deliverability outcomes; deliverability is influenced by the Subscriber's list hygiene, content, sender reputation, recipient mailbox provider policies, and other factors outside ValiantAI's control.
The Gmail API is used only with explicit Subscriber consent and only within the scopes the Subscriber authorizes; ValiantAI shall not use Gmail data for any purpose other than the specific functionality the Subscriber has enabled, in accordance with the Google API Services User Data Policy (including the Limited Use requirements).
(d) Website, Analytics, Tag Management, and Commerce APIs.
- Google Analytics 4 Data API
- Google Search Console API
- Google Tag Manager API
- Shopify, WooCommerce, BigCommerce
- HubSpot, Salesforce
- Webflow, Framer, WordPress
For each, ValiantAI shall comply with the platform's API terms and data-handling requirements. The Subscriber shall comply with the platform's user, merchant, and developer-facing terms, shall maintain its own commerce or CMS subscription where required, and shall remain solely responsible for transaction fees, hosting fees, payment-processing fees, and platform subscription fees charged by the platform. Where the Services involve placing tags or pixels on the Subscriber's website, the Subscriber represents that it has the right to deploy such tags and has obtained any consents required by applicable law (including ePrivacy / cookie-consent requirements where applicable).
(e) Identity Providers / OAuth.
- Google Sign-In
- Meta Login
- Microsoft Identity Platform
- LinkedIn Sign In
ValiantAI uses these providers solely for Subscriber authentication into the Services and, where applicable, to obtain scoped authorization to act on Linked Accounts. The Subscriber's use of an identity provider to log in to ValiantAI is governed by the relevant identity provider's user terms.
(f) Future Connected Platforms. ValiantAI may add, remove, or change Connected Platforms during the Subscription Term. Where a change materially alters the Services available to the Subscriber, ValiantAI shall notify the Subscriber and provide a reasonable time to consider the change.
11A.11 Termination, Disconnect, and Migration Window
On termination or non-renewal of the Subscription:
- (a) ValiantAI shall, no later than the end of the Migration Window, disconnect from all Linked Accounts (i.e., revoke ValiantAI's tokens and remove ValiantAI as an administrator on the relevant Connected Platforms), except to the extent ValiantAI must retain access during the Migration Window to support migration of Provisioned Accounts under Section 11A.7.
- (b) The Subscriber may, during the Migration Window, request a one-time export of Subscriber Content held by ValiantAI in a commercially reasonable, machine-readable format. ValiantAI shall provide the export at no additional charge for the first request; additional or expedited requests may be subject to ValiantAI's then-current professional services rates.
- (c) For Provisioned Accounts, the migration procedures in Section 11A.7 apply.
- (d) After the end of the Migration Window, ValiantAI shall delete or de-identify Subscriber Content within a reasonable period, except for: (i) records ValiantAI is required to retain by law; (ii) records ValiantAI retains as part of routine system backups subject to ValiantAI's standard rotation; and (iii) aggregated, de-identified data that cannot reasonably be associated with the Subscriber.
- (e) Subscription fees continue to accrue at the contracted rate for the remainder of the then-current billing period in which termination occurs. No refund is owed for the partial billing period, except where: (i) ValiantAI terminates the Subscription without cause; (ii) ValiantAI materially breaches these Terms and fails to cure within the cure period; (iii) refund is required by law; or (iv) refund is expressly granted under Section 11A.9(b) (extended Connected Platform suspension of ValiantAI's access).
11A.12 Survival
The following provisions of this Section 11A survive termination of the Subscription:
- 11A.1 (Definitions, to the extent needed to interpret surviving provisions);
- 11A.3 (Subscriber Representations and Warranties, with respect to acts and omissions occurring during the Subscription Term);
- 11A.6 (Subscriber Spend and Platform Fees, for amounts accrued during the Subscription Term);
- 11A.7(d)–(h) (Provisioned-Account migration);
- 11A.11(b)–(e) (export, disconnect, post-termination data handling, fee accrual);
- and any indemnification, limitation-of-liability, and confidentiality provisions of these Terms applicable to acts or content arising out of this Section 11A.
12. THIRD-PARTY SERVICES AND SUBCONTRACTORS
12.1 Subcontractor Engagement and Management
Valiant may engage qualified subcontractors to enhance service delivery:
- Specialized expertise for technical or creative requirements
- Capacity augmentation for large-scale projects
- Geographic coverage for international engagements
- Technology integration and platform management
12.2 Subcontractor Oversight and Accountability
Quality Control and Management:
- Subcontractor vetting and qualification procedures
- Performance monitoring and quality assurance
- Direct supervision and project coordination
- Final deliverable review and approval processes
Subscriber Protection and Assurance:
- Equivalent confidentiality and security obligations
- Professional liability and insurance coverage
- Direct Valiant responsibility for subcontractor performance
- Subscriber approval for significant subcontractor engagements
12.3 Subscriber Preferred Supplier Integration
When Subscribers require specific vendor relationships:
- Coordination with Subscriber preferred suppliers
- Quality assurance and performance monitoring
- Joint project management and communication protocols
- Clear responsibility delineation and accountability frameworks
12.4 Third-Party Platform and Technology Integration
Service delivery often requires integration with external platforms:
- Social media and advertising platform management
- Analytics and attribution system coordination
- Creative production tool and software utilization
- Compliance with third-party terms and conditions
13. DATA PROTECTION AND PRIVACY COMPLIANCE
13.1 Comprehensive Privacy Framework
Valiant maintains robust data protection capabilities addressing multiple regulatory frameworks:
United States Regulations:
- California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
- Virginia Consumer Data Protection Act (VCDPA)
- Health Insurance Portability and Accountability Act (HIPAA)
- Gramm-Leach-Bliley Act (GLBA) for financial services
- Children's Online Privacy Protection Act (COPPA)
International Regulations:
- General Data Protection Regulation (GDPR) for EU data subjects
- Personal Information Protection and Electronic Documents Act (PIPEDA) for Canada
- Lei Geral de Proteção de Dados (LGPD) for Brazil
- Other applicable international privacy frameworks
13.2 Data Processing and Usage Principles
Lawful Processing Basis:
- Legitimate business interest for service delivery
- Contractual necessity for performance obligations
- Subscriber consent for specific marketing activities
- Legal compliance requirements and obligations
Data Minimization and Purpose Limitation:
- Collection limited to service delivery requirements
- Processing restricted to specified, legitimate purposes
- Retention periods aligned with business and legal requirements
- Secure deletion procedures upon data lifecycle completion
13.3 International Data Transfers and Protection
For cross-border data handling:
- Standard Contractual Clauses (SCCs) implementation
- Adequacy determination reliance where applicable
- Data localization compliance for specific jurisdictions
- Encryption and security measures for all transfers
13.4 Data Subject Rights and Subscriber Obligations
Individual Rights Support:
- Access request fulfillment and coordination
- Data portability assistance and technical support
- Correction and deletion request processing
- Consent management and preference coordination
Subscriber Collaboration Requirements:
- Lawful basis establishment and documentation
- Data subject communication and notice provision
- Rights request coordination and response
- Incident notification and breach response collaboration
14. LIMITATION OF LIABILITY AND RISK MANAGEMENT
14.1 Comprehensive Liability Limitations
TO THE FULLEST EXTENT PERMITTED BY LAW, VALIANT'S LIABILITY IS LIMITED AS FOLLOWS:
Excluded Damages:
- Indirect, incidental, consequential, and punitive damages
- Loss of revenue, profits, or business opportunities
- Brand reputation damage or market position harm
- Data loss, system failures, or technology disruptions
- Third-party claims, regulatory actions, or legal proceedings
- Business interruption or operational disruption costs
14.2 Aggregate Liability Caps
Total liability limitations based on engagement type:
- Ongoing Retainer Relationships: 12 months of fees preceding the incident
- Project-Based Engagements: Total project value or $1,000,000, whichever is less
- Technology Platform Issues: Annual licensing fees or $250,000, whichever is less
- Consulting Services: Fees paid for specific consulting engagement
14.3 External Factor Limitations
Valiant shall not be liable for delays or performance impacts caused by:
- Third-party platform outages or policy changes
- Algorithm updates or advertising platform modifications
- Market conditions and competitive landscape changes
- Consumer behavior shifts or economic disruptions
- Subscriber internal resource constraints or approval delays
14.4 Risk Allocation and Subscriber Acknowledgment
Subscriber's acknowledge and assume responsibility for:
- Marketing investment decisions and budget allocation risks
- Competitive market dynamics and strategic positioning
- Technology adoption and implementation challenges
- Regulatory compliance in Subscriber specific industries
- Internal change management and organizational alignment
14.5 Allocation of Liability for Published Content
Without limiting the rest of this Section 14:
- (a) For Approved Content (content the Subscriber has approved for publication, expressly or under a standing approval — see Section 11A.4): ValiantAI's liability is limited to losses caused directly by ValiantAI's gross negligence or willful misconduct in the technical execution of publication (for example, publishing the wrong creative, publishing to the wrong account, or publishing outside the approved schedule). ValiantAI is not liable for the substantive content, claims, accuracy, legality, or audience-suitability of Approved Content.
- (b) For Independent Subscriber Content (content the Subscriber publishes outside the ValiantAI workflow — see Section 11A.1): ValiantAI has no liability of any kind.
- (c) For Outputs that ValiantAI generates but does not publish (e.g., drafts the Subscriber rejects or never approves): the Subscriber is responsible for any use the Subscriber elects to make of those Outputs outside the Services.
- (d) For Optimization Actions taken in accordance with Section 11A.5 and within the standing authority granted by the Subscriber: ValiantAI's liability is limited to losses caused directly by ValiantAI's gross negligence or willful misconduct in the execution of those actions.
15. INDEMNIFICATION AND LEGAL PROTECTION
15.1 Mutual Indemnification Framework
Both parties provide reciprocal legal protection and indemnification:
Subscriber Indemnification Obligations:
- Breach of terms and conditions
- Misuse of Valiant services, deliverables, or recommendations
- Third-party claims related to Subscriber products or services
- Intellectual property claims from Subscriber-provided materials
- Regulatory violations or compliance failures
- Data breaches involving Subscriber systems or procedures
- Defamatory, discriminatory, or illegal content in Subscribermaterials
Valiant Indemnification Obligations:
- Gross negligence or willful misconduct in service delivery
- Intellectual property infringement in Valiant-created deliverables
- Material breach of confidentiality obligations
- Advertising regulation violations in Valiant-controlled activities
- Data breaches caused by inadequate Valiant security measures
- Unauthorized disclosure of Subscriber confidential information
15.2 Indemnification Procedures and Requirements
Notice and Cooperation Requirements:
- Prompt written notice of any claims or legal proceedings
- Full cooperation in defense strategies and legal proceedings
- Control of defense and settlement negotiations by indemnifying party
- Reasonable participation and support from indemnified party
Defense and Settlement Authority:
- Indemnifying party controls legal strategy and representation
- Settlement approval requirements for amounts exceeding policy limits
- Right to independent counsel for conflicts of interest
- Cost allocation for defense expenses and settlement amounts
15.3 Insurance Coordination and Risk Transfer
- Primary insurance coverage responsibility for respective risks
- Coordination between insurance policies and indemnification obligations
- Additional insured status where appropriate and available
- Risk transfer mechanisms for complex international engagements
15.4 Subscriber Indemnification for Connected Platforms and Approved Content
Without limiting Section 15.1, the Subscriber shall defend, indemnify, and hold harmless ValiantAI and its affiliates, officers, directors, employees, and agents from and against any third-party claims, regulatory actions, fines, penalties, and losses (including reasonable attorneys' fees) arising out of or related to:
- (a) Approved Content (including, without limitation, claims for false advertising, regulatory non-compliance, intellectual property infringement based on Subscriber-supplied materials, and consumer-protection violations);
- (b) the Subscriber's products, services, business operations, or industry-specific regulatory obligations;
- (c) the Subscriber's breach of any Connected Platform's user, advertiser, sender, merchant, or comparable terms;
- (d) Subscriber Spend obligations the Subscriber has not paid;
- (e) the Subscriber's authorization of ValiantAI to act on a Connected Account that the Subscriber did not own or did not have authority to authorize; and
- (f) the Subscriber's instructions that ValiantAI follows in good faith.
16. SERVICE QUALITY AND PERFORMANCE EXPECTATIONS
16.1 Industry Standard Performance Commitments
Valiant commits to delivering services with commercially reasonable care and skill according to industry best practices:
Quality Assurance Framework:
- Adherence to advertising industry standards and guidelines
- Creative excellence and strategic innovation principles
- Technology platform reliability and performance optimization
- Professional project management and communication protocols
Performance Monitoring and Measurement:
- Key performance indicator (KPI) establishment and tracking
- Regular performance reviews and optimization recommendations
- Benchmarking against industry standards and competitive landscape
- Continuous improvement processes and methodology enhancement
16.2 Service Level Agreements and Operational Standards
Platform and Technology Performance:
- 99.5% uptime for critical business applications during business hours
- Maximum 4-hour response time for urgent communications
- 24-hour response time for standard business inquiries
- Scheduled maintenance windows with advance notification
Deliverable Quality and Timeline Standards:
- Adherence to agreed project milestones and delivery dates
- Quality review and approval processes for all deliverables
- Revision and refinement procedures within scope parameters
- Escalation processes for timeline or quality concerns
16.3 External Factor Impact and Performance Variables
Performance optimization depends on various external factors:
- Market conditions and competitive landscape dynamics
- Consumer behavior patterns and preference changes
- Technology platform updates and algorithm modifications
- Regulatory changes affecting marketing practices and requirements
- Economic conditions and industry-specific trends
16.4 Subscriber Collaboration Impact on Performance
Optimal outcomes require effective Subscriber collaboration:
- Timely provision of necessary information and resources
- Prompt feedback and approval processes within agreed timeframes
- Access to key stakeholders and decision-makers
- Internal change management and organizational alignment
- Strategic goal clarity and performance expectation communication
17. INTERNATIONAL OPERATIONS AND COMPLIANCE
17.1 Global Service Delivery Capabilities
Valiant provides comprehensive international marketing services through:
- Direct operations in key global markets
- Strategic partnerships and affiliate networks
- Local market expertise and cultural adaptation capabilities
- Multilingual creative development and campaign management
17.2 Regional Compliance and Regulatory Adherence
Advertising and Marketing Compliance:
- Local advertising standards and content regulations
- Cultural sensitivity and appropriate messaging frameworks
- Language localization and translation quality assurance
- Regional platform policies and guideline compliance
Data Protection and Privacy Compliance:
- Jurisdiction-specific privacy law adherence
- Cross-border data transfer compliance and protection mechanisms
- Local data residency requirements where applicable
- Regional consent management and rights fulfillment procedures
17.3 International Business Operations
Legal and Tax Considerations:
- Local business registration and licensing requirements
- International tax obligations and transfer pricing compliance
- Import/export restrictions for creative materials and technology
- Currency exchange management and international payment processing
Operational Excellence:
- Time zone coordination and communication protocols
- Local market research and competitive intelligence
- Regional vendor relationships and supply chain management
- Cultural training and sensitivity programs for international teams
17.4 Cross-Border Risk Management
- Political and economic risk assessment and mitigation
- Regulatory change monitoring and compliance adaptation
- International insurance coverage and legal protection
- Dispute resolution mechanisms for international engagements
18. SERVICE TERMINATION AND TRANSITION PROCEDURES
18.1 Comprehensive Termination Framework
Order Forms may conclude through various mechanisms:
Natural Expiration:
- Completion of fixed-term agreements with all deliverables fulfilled
- Project conclusion with final deliverable approval and acceptance
- Renewal negotiations and transition planning for ongoing relationships
Early Termination Conditions:
- Material breach with cure period (typically 21 days)
- Non-payment exceeding 30 days despite notice and cure opportunities
- Insolvency, bankruptcy, or financial inability to continue obligations
- Mutual agreement with negotiated terms and transition planning
18.2 Grace Period and Early Engagement Protection
Most service agreements include initial grace periods (7-14 days) allowing termination with minimal financial impact:
- Subscriber-initiated termination: Payment only for services rendered during grace period
- Company-initiated termination: Refund of prepaid amounts for unrendered services
- Mutual evaluation of working relationship and expectation alignment
- Transition to binding commitment following grace period expiration
18.3 Financial Obligations Upon Termination
Payment responsibilities vary based on termination circumstances:
Subscriber Breach Termination:
- Full remaining compensation immediately due and payable
- Reimbursement for all approved expenses and third-party costs
- Collection costs and legal fees if enforcement action required
Company Breach Termination:
- Payment only for services satisfactorily rendered prior to termination
- Refund of prepaid amounts for future services not yet provided
- Potential damages for Subscriber costs incurred due to service disruption
Mutual Termination:
- Negotiated payment terms documented in formal termination agreement
- Equitable allocation of costs and transition expenses
- Collaborative approach to minimize disruption and cost impact
18.4 Connected Platforms
On termination or non-renewal of the Subscription, the procedures in Sections 11A.7 (Provisioned Accounts), 11A.9 (Revocation, Platform Suspension, and Subscriber Suspension), and 11A.11 (Termination, Disconnect, and Migration Window) apply and govern with respect to all Linked Accounts. To the extent of any conflict between Section 18 and Section 11A, Section 11A controls with respect to Linked Accounts.
19. DISPUTE RESOLUTION AND GOVERNING LAW
19.1 Governing Law and Jurisdiction Framework
These Terms and all service relationships are governed exclusively by Delaware state law:
- Delaware General Corporation Law provides corporate governance framework
- Delaware commercial law governs contractual interpretation and enforcement
- Federal regulations apply for interstate commerce and international transactions
- Delaware courts maintain exclusive jurisdiction for all legal proceedings
19.2 Mandatory Multi-Step Dispute Resolution Process
All disputes must follow this structured escalation procedure:
Step 1: Direct Executive Negotiation (30 days)
- Senior executives from both parties engage in good faith discussions
- Written documentation of issues, proposed solutions, and negotiation progress
- Mediation by internal legal counsel and business development teams
- Focus on business relationship preservation and mutual benefit optimization
Step 2: Professional Mediation (60 days)
- Neutral mediator selection from American Arbitration Association (AAA) panel
- Mediation conducted in Delaware or mutually agreed location
- Cost sharing equally between parties for mediator fees and expenses
- Confidential process with non-binding recommendations and guidance
Step 3: Binding Arbitration (Final Resolution)
- AAA Commercial Arbitration Rules govern all proceedings
- Single arbitrator for disputes under $1,000,000; three-arbitrator panel for larger disputes
- Arbitration conducted in Delaware with English as proceedings language
- Limited discovery focused on essential document production and key witness depositions
- Final award binding and enforceable in any court of competent jurisdiction
19.3 Emergency Relief and Injunctive Remedies
Notwithstanding arbitration requirements, either party may seek immediate court intervention for:
- Intellectual property infringement claims requiring urgent protection
- Confidentiality breaches demanding immediate cessation
- Payment enforcement and collection actions
- Preliminary injunctions to preserve status quo pending arbitration
19.4 Legal Fees and Cost Recovery
Prevailing Party Compensation:
- Reasonable attorneys' fees and legal costs recovery
- Expert witness fees and litigation expenses reimbursement
- Administrative fees, filing costs, and arbitration expenses
- Post-judgment collection costs and accrued interest
Fee Shifting and Deterrent Effects:
- Frivolous claim penalties and bad faith litigation sanctions
- Early settlement incentives and cost-conscious dispute resolution
- Proportional cost allocation based on claim success percentages
19.5 Class Action and Jury Trial Waivers
Both parties waive rights to:
- Participate in class action lawsuits or representative proceedings
- Demand jury trials for any disputes arising under these Terms
- Pursue punitive or exemplary damages except where specifically allowed by law
- Appeal arbitration awards except for limited statutory grounds
20. FORCE MAJEURE AND BUSINESS CONTINUITY
20.1 Comprehensive Force Majeure Framework
Neither party bears liability for performance delays or failures due to extraordinary circumstances beyond reasonable control:
Natural Disasters and Environmental Events:
- Hurricanes, earthquakes, floods, and other natural catastrophes
- Extreme weather conditions affecting normal business operations
- Environmental emergencies and public health crises
- Pandemics and widespread health emergencies
Human-Caused Disruptions:
- Acts of terrorism, war, or civil unrest
- Labor strikes, workforce disruptions, and supply chain interruptions
- Cyber attacks on critical infrastructure or technology platforms
- Government regulations, sanctions, or policy changes restricting operations
Technology and Infrastructure Failures:
- Major internet or telecommunications infrastructure failures
- Power grid disruptions and utility service interruptions
- Data center outages and cloud service provider failures
- Critical software platform outages affecting service delivery capabilities
20.2 Force Majeure Response Procedures
Upon occurrence of qualifying events:
- Immediate Notification: Written notice within 48 hours of event occurrence or knowledge
- Impact Assessment: Detailed analysis of service delivery impact and expected duration
- Mitigation Efforts: Reasonable attempts to minimize disruption and maintain service continuity
- Regular Updates: Weekly status reports during ongoing force majeure conditions
20.3 Business Continuity and Disaster Recovery
Valiant maintains comprehensive continuity planning including:
Technology Infrastructure Resilience:
- Redundant data centers and cloud service provider arrangements
- Automated backup systems and disaster recovery procedures
- Alternative internet connectivity and telecommunications options
- Remote work capabilities and distributed team operations
Operational Continuity Measures:
- Alternative vendor relationships and supply chain diversification
- Cross-trained personnel and flexible resource allocation
- Emergency communication protocols and crisis management procedures
- Subscriber notification systems and expectation management processes
Service Delivery Adaptation:
- Remote service delivery capabilities and virtual collaboration tools
- Modified service delivery methods during disruption periods
- Priority Subscriber identification and resource allocation during recovery
- Accelerated service restoration procedures following disruption resolution
20.4 Extended Force Majeure and Agreement Termination
If force majeure conditions persist beyond 90 days:
- Either party may terminate affected services with written notice
- Proportional fee adjustments for services not delivered during affected period
- Transition assistance and alternative service arrangement coordination
- Mutual cooperation in minimizing ongoing business impact
21. GENERAL PROVISIONS AND LEGAL FRAMEWORK
21.1 Entire Agreement and Document Integration
These Terms, together with executed service agreements, statements of work, and related schedules, constitute the complete agreement between the parties:
- Supersedes all prior negotiations, discussions, and agreements
- Integration of all material terms and conditions
- Written modification requirements for all changes
- Parol evidence rule application for interpretation disputes
21.2 Amendment and Modification Procedures
Formal Amendment Requirements:
- Written documentation required for all material changes
- Authorized representative signatures from both parties
- Senior management approval for significant modifications
- Effective date specification and stakeholder communication
Minor Administrative Changes:
- Contact information updates and administrative corrections
- Billing address modifications and payment method changes
- Designated representative changes and communication preferences
21.3 Severability and Enforceability Protection
Invalid Provision Handling:
- Court determination of invalidity affects only specific provisions
- Remaining terms continue in full force and effect
- Modification of invalid provisions to minimum extent necessary for enforceability
- Original intent preservation through judicial or mutual modification
Blue Pencil Doctrine Application:
- Reasonable modification of overly broad restrictive covenants
- Geographic and temporal limitation adjustments where appropriate
- Scope reduction to maximum enforceable extent under applicable law
21.4 Assignment and Transfer Rights
Valiant Assignment Rights:
- Assignment to parent company Juiced IO Inc without Subscriber consent
- Assignment to successors and acquirers in connection with business transfers
- Assignment to affiliates and subsidiaries for operational efficiency
- Subcontracting rights with equivalent obligation maintenance
Subscriber Assignment Restrictions:
- Prior written consent required for Subscriber assignment or transfer
- Financial capability assessment and strategic fit evaluation
- Potential contract repricing or term modification upon assignment
- Due diligence and transition planning coordination requirements
21.5 Survival of Provisions
The following provisions continue indefinitely beyond agreement termination:
- Confidentiality and Trade Secret Protection (Section 8)
- Intellectual Property Rights and Restrictions (Section 7)
- Indemnification Obligations and Legal Protection (Section 15)
- Limitation of Liability and Risk Management (Section 14)
- Dispute Resolution and Governing Law (Section 19)
- Payment Obligations and Financial Responsibilities
21.6 Notice Requirements and Communication Procedures
Formal Legal Notices:
- Certified mail with return receipt requested to registered business addresses
- Recognized overnight courier services with delivery confirmation
- Email delivery to designated legal contacts with read receipts
- Electronic signature platform delivery for contract modifications
Business Communications:
- Email correspondence to designated project contacts
- Subscriber portal messaging and notification systems
- Project management platform communications and status updates
- Scheduled meetings and conference calls for strategic discussions
21.7 Relationship Definition and Independent Contractor Status
Independent Contractor Relationship:
- No partnership, joint venture, or employment relationship creation
- Independent business operations with separate legal identities
- No authority to bind the other party or create obligations
- Separate tax obligations and employment law compliance
Professional Service Provider Framework:
- Expertise-based service delivery with professional judgment application
- Industry standard practices and ethical obligation adherence
- Quality assurance and professional development commitment
- Subscriber collaboration while maintaining operational independence
21.8 Waiver and Enforcement Rights
Waiver Limitations:
- Explicit written waiver required for provision enforcement forgiveness
- Course of dealing does not create implied waivers or modifications
- Partial enforcement does not waive rights to full compliance
- Future enforcement rights preserved despite temporary non-enforcement
Enforcement and Remedy Preservation:
- Cumulative remedies with election of most appropriate enforcement mechanism
- Specific performance availability for unique service obligations
- Monetary damages calculation and mitigation requirements
- Equitable relief for confidentiality and intellectual property protection
CONTACT INFORMATION AND LEGAL NOTICES
For all inquiries regarding these Terms, service agreements, legal matters, or business development opportunities, please contact:
Valiant Business Services LLC
Legal and Compliance Department
16192 Coastal Highway
Lewes, DE 19958
United States of America
Parent Company:
Juiced IO Inc
Primary Contacts:
- Legal Inquiries: legal@valiant.biz
- General Business: (302) 212-4282
- Business Development: Benjamin Hall - ben.hall@valiant.biz
Notice Requirements:All legal notices, contract modifications, and formal communications must be delivered via certified mail or recognized courier service to the address above, with concurrent email delivery to legal@valiant.biz for expedited processing.
Business Hours: Monday through Friday, 9:00 AM to 6:00 PM Eastern Standard Time, excluding federal holidays recognized in the United States.
ACKNOWLEDGMENT OF AGREEMENT
By engaging Valiant's services, accessing our digital platforms, or executing service agreements, you acknowledge that you have read, understood, and agree to be legally bound by these comprehensive Terms of Service. These Terms represent the complete understanding between the parties regarding the matters addressed herein and supersede all prior agreements, representations, and understandings.
These Terms are effective as of September 3, 2025, and remain in effect until modified in accordance with the procedures outlined herein.
This document contains confidential and proprietary information of Valiant Business Services LLC and Juiced IO Inc. Unauthorized distribution or reproduction is strictly prohibited.