Our partnership with ETF was never about throwing ads at the wall to see what stuck. It was about transforming the brand from the ground up. When we started, ETF looked like a small, relatively unknown player in the crowded prop firm space. The goal was to reposition them as a premium firm, trusted by serious traders, and to build the marketing systems that could sustain that image.

The first step was a brand reset. ETF’s vision was to be the Rolex of prop firms, but their branding did not live up to that ambition. We worked closely with their team to create a sharp, professional identity built around a clean black, white, and green color system. Every touchpoint was rebuilt around this look and feel. The smallest social graphic matched the same standard as the main website. This gave ETF consistency across every channel and positioned them as an authority in a space filled with inconsistent and untrustworthy competitors.

Next, we tackled their website. The old site was cluttered, slow, and confusing, with little to guide visitors toward conversion. We redesigned it into a clean, modern funnel. Navigation was simplified. Evaluation types, payout policies, and customer support promises were placed front and center. Every section of the page was designed with intent: educate visitors, build trust, and lead them step by step toward signing up. For the first time, traders who landed on ETF’s site saw a brand that looked and felt premium.

To drive that positioning home, we developed a flagship Video Sales Letter. Instead of a generic hype reel, this was structured like a direct conversation with traders. It spoke directly to the pain points they knew all too well: failed challenges, firms that disappeared when it was time to pay out, or confusing rules that felt designed to trip them up. The VSL positioned ETF as the antidote. It became one of the most powerful conversion tools in their arsenal, quickly raising engagement and building trust with skeptical traders.

Advertising became the next layer. ETF had no scalable ad presence before we stepped in. We built campaigns across every major platform, carefully tailoring each to its strengths. Google targeted high-intent searchers and competitor terms, consistently delivering strong returns. TikTok became one of their best awareness drivers, with short-form videos designed to stop scrolls and introduce ETF to thousands of new traders daily. Meta carried the load on retargeting and scaling lookalike audiences, ensuring no interested visitor slipped through the cracks. X allowed us to insert ETF into trading conversations where credibility mattered most. Each platform reinforced the others, creating a surround-sound effect that kept ETF top of mind.

We also rebuilt their social presence from scratch. When we began, ETF’s channels were essentially inactive. Within months, they were publishing a steady flow of content across TikTok, Meta, and X. This included explainer videos, meme-driven posts, and graphics tied directly to their funnel.

The breakout moment came with the ChatGPT Challenge series. What started as a creative experiment quickly exploded into one of the firm’s biggest viral hits, pulling in over 1.3 million views across platforms in a single reporting window. Individual episodes regularly passed the 40–90K mark, with engagement climbing into the thousands. Traders debated strategies in the comments, shared clips across communities, and even competitors took notice. It was proof that ETF could own the conversation online, not just run ads in the background.

By pairing that kind of virality with consistent meme-driven content and educational explainers, ETF’s audience grew into the tens of thousands. For the first time, they had an active, self-sustaining community around the brand instead of relying solely on paid campaigns. Social was no longer an afterthought , it became a central pillar of their growth engine.

Email became another pillar, but it didn’t start that way. ETF had a database of over twenty thousand contacts sitting untouched: a list full of opportunity but delivering no value. The first step was clearing out the noise. We scrubbed the list, removed bots and bad addresses, and rebuilt the foundation around segmentation. Every trader was bucketed by behavior and stage: new sign-ups, challenge buyers, failed evaluations, funded traders, and dormant accounts. That clarity allowed us to design journeys that felt personal instead of spammy.

New leads were welcomed with a structured journey that introduced them to ETF’s story, highlighted its credibility as a broker-backed firm with real payouts, and educated them on what set their rules apart. Instead of just pushing “buy now,” the sequence gave traders confidence that ETF was a firm worth investing in. For those who abandoned their carts, we set up triggered emails that brought them back with reminders, proof points, and subtle incentives to finish the purchase.

Retention and reactivation were just as critical. We launched win-back campaigns that reached out to traders who had failed challenges or gone dormant, reframing the experience as part of the journey rather than the end of it. Campaigns highlighted payout milestones, new product features, and success stories from real funded traders, showing lapsed users what they were missing. For active members, we built ongoing touchpoints: weekly education, platform updates, special promotions around peak trading periods, and recap emails showcasing community wins.

The cadence was aggressive but intentional. With over a dozen campaigns running each month, ETF’s audience was constantly engaged with fresh, relevant messaging. Open rates averaged well above industry benchmarks, click-throughs turned into measurable funnel activity, and email quickly became one of the most consistent drivers of recurring revenue. What had once been a dormant channel became a workhorse that touched every stage of the trader lifecycle.

To reinforce this system, we layered in a blog strategy designed for compounding impact. Articles weren’t filler posts churned out for SEO; they were carefully planned around trader search intent and brand positioning. Educational explainers broke down futures concepts in simple terms, market insights tied ETF to ongoing news cycles, and platform updates gave prospects reasons to revisit the site. Each blog served three roles at once: driving organic traffic, deepening credibility, and creating reusable content to amplify across social and email.

Behind it all sat detailed strategy documents and funnel flowcharts that mapped the entire ecosystem. Every automation, every blog topic, and every campaign was tied back to a clear place in the journey — from awareness to conversion to retention. These roadmaps gave the ETF team a playbook, ensuring no channel operated in isolation. Instead of chasing one-off wins, ETF now had an integrated marketing machine that stacked results month after month and built lasting infrastructure around their growth.

In less than a year, ETF went from a dated website and little brand presence to a polished, professional firm with a thriving ad engine, a growing social community, a profitable email channel, and a credible content ecosystem. The transformation was not about a single campaign or tactic. It was about building a brand that traders could trust and a system that could scale for the long term.