The first step in our work with The Locker Room was to reduce its dependence on Clark’s personal YouTube and Instagram channels. While his content was a powerful growth driver, the brand needed to become something larger than one personality if it wanted to sustain growth and retention. We developed a unified content engine across Instagram, TikTok, YouTube Shorts, and X. Every month, we scripted, edited, and published a steady flow of 15 or more short-form videos that were deliberately tailored to Clark’s style. These clips were fast-paced, humorous, and rooted in proof. Community wins were showcased front and center, making the content shareable and authentic rather than generic. This shift laid the foundation for Locker Room to stand as a brand in its own right rather than an extension of one influencer.

At the same time, we addressed a major structural weakness: the complete lack of a funnel. Until then, most prospects encountered The Locker Room through Clark’s persona and were left without a clear path to membership. We created a funnel from the ground up. New landing pages were built with conversion in mind, offers were tested and refined, and the flow from ad to purchase was finally made seamless. Instead of relying on hype or organic push alone, the brand now had a predictable system that turned interest into sign-ups.

With the funnel in place, we carefully introduced paid advertising. Compliance in the sports betting niche can make ad spend tricky, so instead of throwing money at the problem, we set up controlled campaigns with Meta. Each creative leaned into The Locker Room’s unique advantages: multiple winning cappers instead of one, transparency in slips, and Clark’s unfiltered, charismatic style. Ads were crafted to feel like natural extensions of the organic content. This approach not only kept acquisition costs low but also ensured the audience felt continuity between what they saw on social and what they were served as paid media.

Brand cohesion was another critical focus. Before our involvement, Locker Room’s content lacked consistency and often felt scattered. We overhauled visuals by introducing high-quality graphic templates for promos, slips, and results. To boost relatability and engagement, we wove in meme-driven content designed for shareability. The look, tone, and style were aligned across every platform, turning a previously fragmented presence into a polished yet authentic brand identity that new members could trust and existing members could feel proud of.

We also embedded ourselves directly into the brand’s operations. Weekly reviews, constant feedback loops, and hands-on creative collaboration meant campaigns were always aligned with what was happening inside the community. Instead of disconnected marketing bursts, we created a system of predictable rhythms: steady content output, ads tied to funnels, and visuals that felt unified. This disciplined cycle transformed marketing into a reliable machine that supported growth and stabilized retention.

By the end of the engagement, The Locker Room had successfully shifted from a hype-driven, personality-dependent launch into a full-cycle marketing ecosystem. The bleeding of members slowed, churn was stabilized, and acquisition channels expanded beyond Clark’s personal reach. What started as a single-personality funnel grew into a structured, scalable brand with the systems in place to thrive long-term.

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