Launching
Strike
StrikeBet is a Y Combinator–backed daily fantasy sports platform reinventing how users get paid. Unlike traditional DFS apps, payouts are based on how right you are, not just whether you win. That means bigger wins, fairer odds, and a gamified experience that’s reshaping what’s possible in sports betting.
When Strike came to us, they were gearing up for launch — app store approval in hand, $900K raised toward a $1.5M seed, and a product that genuinely stood out in a crowded DFS market. But the problem was simple: nobody understood them. With just 250 beta testers in Berkeley, a small Discord, and some scattered Reddit outreach, Strike’s model was hard to communicate in a sentence. Investors saw potential, but everyday bettors weren’t grasping why Strike mattered. They needed clarity, reach, and momentum fast — and they needed it before kickoff.
In the first 3 weeks
Across Strike’s channels
On paid ads
With Strike, the challenge was not to flood the market with noise but to teach a brand-new audience what made them different. Bettors had seen countless DFS and sportsbook apps before. If Strike was going to stand out, they needed a story that resonated immediately and channels that amplified it consistently.
We started with organic social. Instead of chasing trends blindly, we built a deliberate calendar of short-form content that combined education with cultural hooks. Videos broke down the difference between Strike’s model and traditional parlays, simplifying a complex concept into something every bettor could understand in under 30 seconds.
Memes and quick-take posts tapped into sports culture, making the brand feel part of the conversation rather than a distant product. Founder-led clips brought authenticity, giving early users a sense that real people were behind the platform, not just a faceless company.
Within three weeks, this system generated more than 40,000 organic views and over 7,000 engagements, with engagement rates climbing above 4 percent. For a brand still in beta, those numbers validated that Strike’s message was landing.
Paid campaigns came next, and they were critical. Compliance hurdles meant Strike could not just flip a switch and start running ads, especially on platforms like X. Once approved, we launched conversion-driven campaigns built on clarity. The messaging wasn’t about hype, it was about transparency and product truth: a predictions marketplace where conviction is rewarded. Early results proved the model. Ads reached more than 46,000 bettors at a cost per click under three dollars, beating industry averages and giving Strike room to stretch budgets while learning which angles resonated best.
The key was unifying every channel around one core objective: instant understanding. Every video, every ad, every caption worked to make the lightbulb click. Strike was not another parlay machine. It was the first platform that allowed leverage on conviction, a marketplace where bettors were paid more the more “right” they were.
By the end of the first month, Strike had momentum. Organic content was driving culture-driven engagement, paid campaigns were delivering efficient traffic, and the narrative around the app was consistent. Instead of launching quietly into a skeptical market, Strike built an early audience, a recognizable voice, and proof that it could scale beyond beta.
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Success
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