Valiant became Crypto Banter’s end-to-end email marketing partner, embedding directly into each community’s workflow and building a marketing system that could keep up with the speed of the markets they trade.

We began with infrastructure and deliverability. Each community was moved into Mailmodo, sender accounts were authenticated, lists were cleaned, and all the technical gaps that had undermined deliverability were closed. For the first time, Sniper Club, Whale Room, and Front Runners were running from clean, branded accounts with professional setups that guaranteed members actually saw the campaigns.

From there, we established a weekly operating rhythm. Every Monday, our team met with the Banter leadership to align on campaigns, priorities, and special promotions. Throughout the week, we were embedded with the creators themselves: jumping into Discord chats with Sheldon for Sniper Club, working directly with Kyle on Whale Room’s institutional data-driven insights, and sourcing analysis from Ran and Joseph for Front Runners. This hands-on model meant that emails were not delayed or watered down. They came straight from the personalities members trusted, and they hit inboxes in time to match the pace of the markets.

Design was another major shift. Before Valiant, most emails were plain or inconsistent. We created dedicated template systems for each community to match their identity and audience. Sniper Club leaned on vibrant colors and energetic visuals to mirror Sheldon’s personality and his live sessions. Whale Room’s designs highlighted charts, data visuals, and a more professional look that resonated with serious traders. Front Runners’ templates carried a clean, authoritative tone, reinforcing the credibility of Ran and Joseph for their older, more fundamental-focused audience. Each design was mobile-first, easy to scan, and structured around strong calls to action.

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The copywriting approach tied everything together. Instead of announcements, every email became a narrative.

For Sniper Club, we tapped into Sheldon’s rags-to-riches story and his high-energy live streams.

For Whale Room, we emphasized Kyle’s macro perspective, chart breakdowns, and institutional data that subscribers could not get anywhere else.

For Front Runners, we spotlighted Ran’s reputation, daily research calls, and Joseph’s constant presence inside the community. Each campaign was not just about promotions, it was about why this community was different and worth staying subscribed to.

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Beyond campaigns, we layered in full lifecycle automation. Every subscriber was greeted with a proper welcome sequence that educated them on how to get started. Cancellation and churn win-back flows created second chances to re-engage members who were leaving. Event promotions tied into big moments, like trading competitions or Father’s Day webinars, and reactivation campaigns ensured inactive members were reminded of the value they were missing. This gave each community not just front-end campaigns, but a retention system running in the background.

The collaboration itself was close-knit. We held weekly strategy calls with the Banter leadership team, daily back-and-forth with creators, and constant iteration on assets, hooks, and positioning. The work was fast, responsive, and always anchored in the personalities that made these communities valuable in the first place.

In short, Valiant transformed Crypto Banter’s communities from scattered, personality-driven promotions into scalable, structured marketing machines. For the first time, Sniper Club, Whale Room, and Front Runners had reliable campaigns, professional designs, and lifecycle journeys that kept members engaged long after the initial sale.